What’s happening
to the world? After bottled water, now their selling bottled air!
China must have
the worst case of smog in the world to create a demand for bottled fresh air.
The idea started
in January 2013 when Chen Guangbiao, China’s controversial rags to riches recycling
entrepreneur and philanthropist, started selling cans of fresh air in the
streets of Beijing, China. This is due to the worsening level of air pollution
in the country. According to the records, Beijing's air quality frequently
surges past a level of 500, and on January 12 soared to 755, the highest in
memory.
The air
pollution level of China did not improved over time. Based on the new study
conducted by Berkeley Earth in 2015, a US-based non-profit group, air pollution
in China kills about 4,000 people every day, about 17 percent of all deaths in
China. Moreover, Richard Muller, scientific director of Berkeley Earth, said “When I was last in Beijing, pollution was
at the hazardous level: Every hour of exposure reduced my life expectancy by 20
minutes. It’s as if every man, woman and child smoked 1.5 cigarettes each
hour.”
The situation
called for immediate action from the Chinese Government. However, the circumstances
also opened opportunities to unexpected entrepreneurs in China as well as from
other countries such as Canada’s “Vitality Air”.
According to
Moses Lam, founder and CEO of Vitality Air, the idea of selling fresh air was a
joke until they sold it to eBay. He added that the bag of fresh Canadian air was
sold for 99 cents and the second was bidded up to $168. Moreover, the owners
said that they are struggling to keep up with the demand of bottled fresh air
from the Canadian Rocky Mountains. Their first shipment of 500 fresh air
bottles were sold in just 4 days and another 4,000 air bottles were shipped to
China last 3rd week of December. The demand for the product just
continues to increase rapidly.
Indeed, what’s
happening now in the world is a very serious problem. Highly polluted countries
need not to import fresh air. That is just not right. Although selling fresh
bottled air offers short-term solution, everyone should take the situation
sternly. Perchance it’s China’s problem now, but maybe in the next few years,
it will be other countries’ problem too. That’s why everybody should act now.
Everyone should take responsibility in helping preserving earth. After all, it
is our home.
Read more:
http://www.cnbc.com/2015/08/18/china-air-pollution-far-worse-than-thought-study.html
Source: TechInsider
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